• Tiffany O'Connell

SEO Vs Social Media Marketing: Which Is Better?

Updated: Feb 16

With online marketing, there’s a debate raging among experts over which strategy is

best to grow your business.

Would SEO or social media marketing be the better option?

Often, businesses will hire an SEO expert or agency to increase their visibility in the

search engines without even thinking about social media and the traffic that it can

bring to their business.

Similarly, there are those who focus their attention entirely on building a social

media following without spending any time on SEO.

Let’s compare both strategies to see which option is best.

Targeting an Audience

To bring in relevant traffic and sales, it’s important to be able to target a specific

audience. It is definitely easier to target an appropriate audience on social media


Most social media platforms allow you to create ads that specifically target people

within a certain demographic who will be interested in your niche.

SEO is not quite as targeted. Although you can certainly target those interested in

your niche, you generally cannot target a specific demographic.

How Much Effort Is Involved?

To ensure a return on investment, you’ll want to consider how much effort is

required to promote your content via social media and SEO.

With social media, you’ll have to plan and post regular content on the various

platforms. While there are tools available that can make this process easier, you still

have to do this on a consistent basis.

Social media marketing is not something that you can rely on to work without your

own efforts. Each post you make will only have a short shelf life, so you’ll need to

make an effort each day.

SEO, on the other hand, will require work, but once you start to rank your web pages,

there will be less ongoing work involved.

Which Content Should You Use?

Whether you are performing SEO or social media marketing, you’ll need to create

content. The type of content you create will make a big impact on your traffic and

whether your audience engages with it or not.

When writing content for your website or blog, usually long-form content will

work best. This means that you may need to create articles of a few thousand words,

rather than a couple of hundred.

For social media, images and videos will work best and will be shared across the

community if they resonate with the audience. When this occurs and your content

starts to be shared, you’ll also see an increase in traffic to your website.

So, Which is Better - SEO or Social Media Marketing?

You’ll see the most benefits from incorporating both SEO and social media

marketing into your online marketing efforts.

Write long articles and embed images and videos into your content. Doing this will

increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content

on social media that they find to be interesting and valuable.

Search engines nowadays use social media as a ranking factor, so it’s worth building

your social media presence as it will help with your SEO. Building traffic via SEO to

your website will also help people to engage on social media too.

So, while SEO and social media marketing are different, they each help the other and

the end goal of both is the same - to help increase traffic to your website, products, or


The answer is easy: do both!

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